With over 30 years of experience spanning interior architecture, design leadership, and project management across Europe, the Middle East, and Asia, I bring a deeply global perspective and a passion for delivering design excellence in complex, high-stakes environments.
After earning my Master’s in Interior Architecture from the Royal College of Art in London, I built an international career that has taken me through the creative and construction landscapes of Beijing, Shanghai, Singapore, Barcelona, Rome, Macau, Riyadh, and now Ho Chi Minh City. My portfolio includes luxury hospitality, mixed-use developments, high-end residential, commercial, retail, and entertainment spaces — many created in collaboration with Fortune 500 companies, world- class hotel brands, visionary developers, and private clients.
Throughout my career, I’ve led multidisciplinary teams and steered landmark projects from concept to completion — always aligning creative ambition with commercial success. From establishing design and delivery standards for brands across Asia and the Middle East to navigating the nuances of regional regulations, cultural contexts, and stakeholder visions, my leadership has been built clarity, creativity, and collaboration.

At Kyndra Group, I channel this experience into a new design paradigm — blending human creativity with emerging technologies to shape spaces and strategies that are future-ready, emotionally intelligent, and culturally attuned.
With over 30 years of experience spanning interior architecture, design leadership, and project management across Europe, the Middle East, and Asia, I bring a deeply global perspective and a passion for delivering design excellence in complex, high-stakes environments.
After earning my Master’s in Interior Architecture from the Royal College of Art in London, I built an international career that has taken me through the creative and construction landscapes of Beijing, Shanghai, Singapore, Barcelona, Rome, Macau, Riyadh, and now Ho Chi Minh City. My portfolio includes luxury hospitality, mixed-use developments, high-end residential, commercial, retail, and entertainment spaces — many created in collaboration with Fortune 500 companies, world- class hotel brands, visionary developers, and private clients.
Throughout my career, I’ve led multidisciplinary teams and steered landmark projects from concept to completion — always aligning creative ambition with commercial success. From establishing design and delivery standards for brands across Asia and the Middle East to navigating the nuances of regional regulations, cultural contexts, and stakeholder visions, my leadership has been built clarity, creativity, and collaboration.
At Kyndra Group, I channel this experience into a new design paradigm — blending human creativity with emerging technologies to shape spaces and strategies that are future-ready, emotionally intelligent, and culturally attuned.


We work with studios facing real-world challenges like:
• Operational complexity that drains creative time and leadership energy
• Lack of commercial clarity around pricing, scope, and client value
• Over-reliance on founder intuition without scalable frameworks
• Unclear roles, poor delegation, and talent disengagement
• Difficulty integrating AI or digital tools without disrupting culture
• Margin erosion and project risk due to weak commercial models
Our work is practical, structured, and deeply human —
focused on building long-term capability. Kyndra by Clio is just one of the many ways we leverage technology to streamline studio operations and enhance leadership capabilities.
We help you transition from friction to flow, and from short-term fixes to strategic clarity. Our services are designed to integrate seamlessly, ensuring long-term success for your studio.
Our support includes:
• Business model and operating structure design
• Role clarity, decision rights, and accountability frameworks
• Creative capacity unlocking through better systems and delegation
• Commercial strategy grounded in client psychology and buying behaviour
• AI adoption strategies that enhance your creative process, not replace it
• Progressive leadership, retention, and succession support.


We help you transition from friction to flow, and from short-term fixes to strategic clarity. Our services are designed to integrate seamlessly, ensuring long-term success for your studio.
Our support includes:
• Business model and operating structure design
• Role clarity, decision rights, and accountability frameworks
• Creative capacity unlocking through better systems and delegation
• Commercial strategy grounded in client psychology and buying behaviour
• AI adoption strategies that enhance your creative process, not replace it
• Progressive leadership, retention, and succession support.

One of our most valuable outcomes is helping you build a more intelligent commercial approach to your work.
We help you:
• See your value through your clients’ lens — not just your internal effort
• Reframe proposals and pricing around outcomes, not hours
• Build project frameworks that de-risk delivery, set clearer expectations, and create healthier financial relationships
• Prevent margin erosion by linking scope to measurable client value
• Move from fee-for-service to strategic value partnerships
It’s not just about charging more.
It’s about structuring smarter, delivering clearer, and being easier to buy — and easier to trust.
Many studios come to Kyndra at different stages — some curious, some ready to scale, others seeking clarity. Wherever you begin, we offer a structured path that builds capability, deepens insight, and creates meaningful change. Each step of the journey is crafted with your studio’s needs in mind, supported by our proven expertise and Kyndra by Clio as a key tool for accelerating progress.

This journey helps you:
• Discover new perspectives and hidden opportunities through our course
• Stay connected and inspired with peers in our community
• Create Clarity and define direction and unlock potential through mentoring
• Build commercial and leadership strength with coaching
• Transform your business systems and strategy through consulting
Each step is designed to work independently — but together, they offer a complete transformation journey, aligned with your studio’s rhythm and ambition.

• We’ve led global transformations and built creative businesses ourselves
• We combine AI, business design, and creative leadership — few others do
• We operate as trusted partners, not product sellers
• We honour your client relationships — and help you manage them better
We give back: 50% of all Creative Circle proceeds fund access for underrepresented talent
© 2025 KYNDRA. All rights reserved.
© 2025 KYNDRA. All rights reserved.
© 2025 KYNDRA. All rights reserved.